NOORADIUS / WORK / IDEAS / PROCESSINDEPENDENT · WORLDWIDE
AI commercials
Product stories with a clear brand language.
01 / VISUAL STUDIES
Selected directions.
Behind the image,
there is a point of view.
Explore ideas, methods and practical considerations around ai commercials. A visual world is shaped by the choices made before, during and after each shot.
JOURNAL / NOTES ON MAKING
A little further into the process.
A film starts before the first image.
Why a clear treatment, a shot list and a visual direction matter before production begins.
One character. An entire world.
A practical approach to designing a character that belongs in more than one shot.
Listen first. Build the image second.
Finding visual structure in a track without illustrating every lyric.
From a sentence to a sequence.
What to preserve, what to translate and what to leave on the page.
The line between evidence and imagination.
Making the purpose and limits of an AI reconstruction visible to the audience.
One idea. More than one frame.
Planning for portrait, square and widescreen before the final crop.
THE NEXT FRAME
What are you imagining?
A story, a track, a product or a single image. Tell us where you want to begin.
Start a project